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Total exterior package: in business for 10 years, Exovations of Atlanta LLC, is on a mission to change the image of exterior contractors. Next month they will begin offering franchises.(SPECIALTY REMODELING)

Prior to launching their company in 1996, Roone Unger, Mary Battle and Bitsy Lee worked together at a privately held lumber and millwork supply firm in Atlanta. When the company was purchased by a publicly traded corporation, they felt the timing was right to branch out on their own. They chose to offer vinyl siding installation services to production home builders.

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Builders Exterior Design, as the company was originally called, thrived during a robust period of production home building in the region. Almost immediately, however, many of their construction industry contacts began providing leads for exterior replacement jobs. Today, the company, ...

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